Orange Tree

Orange Tree believes in bringing beauty to your rooms. So, we strive to create an extensive range of wooden furniture and lamps online, which facilitates a very stunning presence, accentuating the charm of your home decor satisfactorily.

Category :

Lamps & Furniture
E-commerce

Client :

Envato

Start Date :

1 Jan 2022

Designer :

ThemesCamp

Project
Description

The Orange Tree ROAS Mastery project showcases our exceptional digital marketing achievements for Orange Tree, a premium furniture, lighting, and decor brand. Over the past 12 months, we achieved an outstanding ROAS of over 800%, reflecting the efficiency and effectiveness of our ad spend in generating substantial returns.

Through strategic and well-executed digital marketing campaigns, we generated total revenue of over ₹2 crore, demonstrating significant growth and market penetration. Key metrics include an average CPC of ₹3.35, total sales of ₹19M, and an ad spend of ₹2.92M.

At Last :-

We increased online store sessions by 250%, reaching 565,064 sessions. While total orders decreased by 53% to 1,200, this indicates a focus on higher-value purchases. The return rate improved by 138%, achieving a low rate of 0.16%. This project highlights our capability to deliver exceptional ROAS and substantial revenue increases through strategic digital marketing efforts.

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