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About TLS

We are dedicated to creating high-impact digital strategies At The Local Strategist, we specialize in turning local businesses into digital leaders. Whether it's SEO, content marketing, paid ads, or social media, we craft data-driven strategies tailored to your market. From improving visibility to generating leads, we focus on results that matter.

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How The Local Strategist Helps

Businesses partner with The Local Strategist to grow their brand visibility, generate quality leads, and increase revenue through result-driven digital marketing. We specialize in SEO, social media marketing, paid ads, content strategy, and local business optimization to help brands stand out in competitive markets. Our data-backed strategies streamline your marketing efforts — from attracting the right audience to converting them into loyal customers. With powerful campaign execution and performance tracking, we ensure measurable growth, stronger engagement, and long-term success. Since our journey began, The Local Strategist has helped businesses build a strong digital presence and achieve consistent results. Today, we empower brands to connect with their audience, increase conversions, and scale confidently in the digital world.

In 2014, Steven Smith have gotten so much of our time back that we're now able to put towards things that are actually helping our company as opposed to just throwing content out there. and the idea of Lexend was born. Today, Lexend empowers teams to easily communicate with customers through personalized documents that can be created in minutes, build meaningful relationships..

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Lexend founded.

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Hardworking group.

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Document workflows.

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Our Values it’s Simple!

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Experience

Years of delivering powerful, local-first marketing solutions.

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Digital Marketing

From SEO to paid ads — full-funnel strategies that work.

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Ingenuity

We blend tech, trends, and creativity to give you an edge.

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Innovation

We explore new tools and trends to keep your brand ahead and drive measurable growth.

Some clients feedbacks

Brand Brand

“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”

Mark Zellers
CEO, Co-Founder.
Brand Brand

“This powerfull tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”

Natalia Larsson
Director of Sales
Brand Brand

“We are based in Europe and the latest Data Protection Regulation forces us to look for service suppliers than comply with this regulation and as we look to create our website and this builder just outstanding!”

Sarah Edrissi
Lead Marketing

How we got here

2014

Where the idea come up of Lexend 🙂

2015

Launched our first business that can be created in minutes, build meaningful relationships.

2016

Opened our new office in Toronto, CA

2019

Moved to Silicon Valley whereas now we can focus on building out to help our employees.

2020

Opened a new office in London, UK.

Today

Top-rated software solution for service suppliers.

Our Executive Team

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Mark Zellers
Founder & CEO
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John Zellers
Co-Founder
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Kim Yun Son
Engineering Manager
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André Garcia
Product Manager
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Peter Lary
UX Researcher
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Henry Matt
Customer Success
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Natalia
Lead of fun
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Larry
Director of Joy

We’re looking for people who share our vision!

Have what it takes to be one of us.

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Helping local businesses grow online with smart marketing, websites, and lead generation strategies.

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