We help local businesses
get found by the customers
already searching for them.
8 years. 100+ clients. 50+ countries. One mission — making sure the best local businesses win on Google, not just the ones with the biggest budgets.
Hi, I'm Kuldeep — founder of The Local Strategist. I started in 2016 with a single Google Business Profile optimization service on Fiverr. What began as a side project became a full agency after I realised most local businesses had the same problem: they were invisible online, and the agencies they hired weren't solving it.
Today The Local Strategist offers a complete local digital marketing system: GBP SEO, Google Ads, Meta Ads, AEO, website design and full attribution tracking — built specifically for local businesses that want real results, not just monthly PDF reports.
We help local businesses
get found by the customers
already searching for them.
From one gig to
a global agency
Launched a Google Business Profile optimization gig on Fiverr. First client was a small dental clinic in the USA. Got them to #1 on Google Maps in 6 weeks. Everything started from there.
First client · First resultAdded website SEO, citation building and review management to the offering. Crossed 100 orders on Fiverr. Started working with healthcare clients specifically — clinics, physiotherapists, dermatologists.
100+ orders · Healthcare focus beginsStarted running paid ad campaigns alongside SEO. First 1000% ROAS result for a Business. Built proper attribution tracking systems to prove every result.
Ads · 1000% ROAS · Tracking systemsAchieved Google Partner status — certifying expertise in Google Ads Search and Shopping. Also became Shopify Partner. Built a dedicated team and started taking retainer clients.
Google Partner · Shopify Partner · Team builtRebranded from individual freelancer to a full agency. Launched The Local Strategist. Reached 1,000+ Fiverr reviews. Expanded to serving clients across 50+ Countries.
Agency launch · 1,000+ reviews · 4 countriesLaunched Answer Engine Optimization — helping clients appear in ChatGPT, Perplexity and Google AI Overviews. One of the first local agencies in India to offer this service.
AEO · GEOOur values aren't
on a wall. They're in our work.
Month-to-month only. We earn your business every month through results — not because you're trapped in a contract you can't escape.
We set up proper attribution from day one. You always know which channel is bringing leads and exactly how your budget is being spent.
We don't report impressions and rankings as success. We report calls, appointments, leads and revenue — the things that actually matter.
Your Google Ads account, your Analytics, your Search Console — all belong to you. We never hold your data hostage when you leave.
We tell you when something isn't working, why, and what we're changing. No spin. No hiding bad news in a pretty graph.
We build systems that compound — not quick wins that fade. Every strategy is designed to get stronger over time, not just spike and crash.
Certified. Verified.
Proven.
One of the highest-rated local SEO specialists on Fiverr globally — verified by real client reviews across USA, UK, India, Switzerland, Morocco and more.
The people behind
your results
A small, focused team of specialists — each dedicated to one thing: making sure your business gets found by the customers already looking for you.
Ready to work with a team
that actually delivers?
Book a free 20-minute strategy call. We'll audit your Google presence and show you exactly what's possible — no pitch, no pressure.
Book Your Free Audit →
About TLS
We are dedicated to creating high-impact digital strategies At The Local Strategist, we specialize in turning local businesses into digital leaders. Whether it's SEO, content marketing, paid ads, or social media, we craft data-driven strategies tailored to your market. From improving visibility to generating leads, we focus on results that matter.
How The Local Strategist Helps
Businesses partner with The Local Strategist to grow their brand visibility, generate quality leads, and increase revenue through result-driven digital marketing. We specialize in SEO, social media marketing, paid ads, content strategy, and local business optimization to help brands stand out in competitive markets. Our data-backed strategies streamline your marketing efforts — from attracting the right audience to converting them into loyal customers. With powerful campaign execution and performance tracking, we ensure measurable growth, stronger engagement, and long-term success. Since our journey began, The Local Strategist has helped businesses build a strong digital presence and achieve consistent results. Today, we empower brands to connect with their audience, increase conversions, and scale confidently in the digital world.
In 2014, Steven Smith have gotten so much of our time back that we're now able to put towards things that are actually helping our company as opposed to just throwing content out there. and the idea of Lexend was born. Today, Lexend empowers teams to easily communicate with customers through personalized documents that can be created in minutes, build meaningful relationships..
Lexend founded.
Hardworking group.
Document workflows.
Our Values it’s Simple!
Experience
Years of delivering powerful, local-first marketing solutions.
Digital Marketing
From SEO to paid ads — full-funnel strategies that work.
Ingenuity
We blend tech, trends, and creativity to give you an edge.
Innovation
We explore new tools and trends to keep your brand ahead and drive measurable growth.
Some clients feedbacks
“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”
Mark Zellers
CEO, Co-Founder.
“This powerfull tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”
Natalia Larsson
Director of Sales
“We are based in Europe and the latest Data Protection Regulation forces us to look for service suppliers than comply with this regulation and as we look to create our website and this builder just outstanding!”
Sarah Edrissi
Lead MarketingHow we got here
2014
Where the idea come up of Lexend 🙂
2015
Launched our first business that can be created in minutes, build meaningful relationships.
2016
Opened our new office in Toronto, CA
2019
Moved to Silicon Valley whereas now we can focus on building out to help our employees.
2020
Opened a new office in London, UK.
Today
Top-rated software solution for service suppliers.
Our Executive Team
Mark Zellers
Founder & CEO
John Zellers
Co-Founder
Kim Yun Son
Engineering Manager
André Garcia
Product Manager
Peter Lary
UX Researcher
Henry Matt
Customer Success
Natalia
Lead of fun
Larry
Director of JoyWe’re looking for people who share our vision!
Have what it takes to be one of us.
