Redstone Olive Oil

Business Name:

Redstone Olive Oil

Category:

Website Design, SEO, Google Ads

Date:

1 July, 2024

Location:

Utah, USA

CHALLENGES

Redstone Olive Oil is a premium Ecommerce brand specializing in high-quality olive oils and vinegars, shipping products to customers across the USA. Despite having excellent products, the brand was struggling to build a strong online presence and generate consistent sales.

When the business owner came to us, the challenges were clear:

  • The website design was outdated, cluttered, and not user-friendly, which resulted in a poor shopping experience and high bounce rates.
  • SEO performance was almost non-existent, with none of their key products ranking on search engines, leading to very little organic traffic.
  • Google Ads campaigns were running but underperforming with a low ROAS, meaning the ad spend was not translating into profitable returns.
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Our Plan & Execution

We stepped in with a comprehensive digital marketing strategy. Our team redesigned the website with a modern, conversion-focused layout that highlighted the brand’s premium positioning. We implemented a robust SEO strategy—optimizing product pages, building keyword-rich content, and improving site structure—which helped key products climb the rankings and attract organic traffic. On the advertising side, we restructured and optimized Google Ads campaigns with better targeting, ad creatives, and conversion tracking, significantly improving ROAS and driving more qualified customers.

  • Complete website redesign for a modern, conversion-focused experience
  • Improved SEO with 30+ product keywords ranking on Google
  • Optimized Google Ads campaigns, achieving a 239.41% ROAS
  • Generated 5,710 purchases from just $2,380 in ad spend